Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
EN
Eva NYC · drugstore
Mane Magic 10-in-1 Primer
Active MatchTop 3 actives align
Active Match: 12%Formula Similarity: 12%
12% active ingredient overlap with the source product.
D50%
No price
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Adorn · drugstore
Schiuma volumizzante
Active MatchTop 3 actives align
Active Match: 18%Formula Similarity: 18%
18% active ingredient overlap with the source product.
D51%
No price
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L'Oréal · drugstore
Studio Line Hot & Boucle
Active MatchTop 3 actives align
Active Match: 16%Formula Similarity: 16%
16% active ingredient overlap with the source product.
D50%
No price
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We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.