Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives.
Science-Led
ColourPop · drugstore
Super Shock Shadow
Closest Alternative
Active Match: 0%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
F34%
No price
Urban Decay · drugstore
Naked3 Eyeshadow Palette
Closest Alternative
Active Match: 0%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
F34%
No price
Huda Beauty · drugstore
Desert Dusk Palette
Closest Alternative
Active Match: 0%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
F34%
No price
Lol · drugstore
Fard à paupière
Closest Alternative
Active Match: 0%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
F33%
No price
IDC Institute · drugstore
Nudes palette
Closest Alternative
Active Match: 0%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
F32%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.