Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives.
Science-Led
TO
the ordinary · mid-range
Multi-Peptide Serum for Hair Density
Science-Based DupeTop 3 actives align
Active Match: 100%Formula Similarity: 11%
Top active ingredients align closely enough to qualify as a science-based dupe.
caffeine
B70%
No price
Ricitos de Oro · drugstore
Miel & Argán
Closest Alternative
Active Match: 0%Formula Similarity: 6%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: caffeine
F26%
No price
Briogeo · drugstore
Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crème
Closest Alternative
Active Match: 0%Formula Similarity: 8%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: caffeine
F25%
No price
K
Kérastase · drugstore
Elixir Ultime Oil
Closest Alternative
Active Match: 0%Formula Similarity: 11%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: caffeine
F25%
No price
PS
Peach Slices · drugstore
Soothe & Shine Hair Mask
Closest Alternative
Active Match: 0%Formula Similarity: 11%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: caffeine
F25%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.