Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
S
Saie · indie
Glowy Super Gel Lightweight Dewy Highlighter
Closest Alternative
Active Match: 22%Formula Similarity: 22% (partial record)
Same-category alternative based on the available ingredient data.
D53%
No price
Did this dupe work for you?See the ingredient evidence →
Rimmel · drugstore
Glow it up
Closest Alternative
Active Match: 17%Formula Similarity: 17% (partial record)
Same-category alternative based on the available ingredient data.
D50%
No price
Did this dupe work for you?See the ingredient evidence →
Rare Beauty · drugstore
Positive Light Liquid Luminizer
Closest Alternative
Active Match: 13%Formula Similarity: 13% (partial record)
Same-category alternative based on the available ingredient data.
F8%
No price
Did this dupe work for you?See the ingredient evidence →
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.