Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
Anua · mid-range
Heartleaf 77% Soothing Toner
Closest Alternative
Active Match: 12%Formula Similarity: 12% (partial record)
Same-category alternative based on the available ingredient data.
sodium hyaluronate
D47%
No price
Did this dupe work for you?See the ingredient evidence →
Innisfree · drugstore
Innisfree Green Tea Balancing Skin Toner
Closest Alternative
Active Match: 11%Formula Similarity: 11% (partial record)
Same-category alternative based on the available ingredient data.
sodium hyaluronate
D47%
No price
Did this dupe work for you?See the ingredient evidence →
Nivea · drugstore
Naturally Good
Closest Alternative
Active Match: 10%Formula Similarity: 10% (partial record)
Same-category alternative based on the available ingredient data.
Missing: sodium hyaluronate
D46%
No price
Did this dupe work for you?See the ingredient evidence →
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.