Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives.
Science-Led
SD
Sol de Janeiro · drugstore
Brazilian Joia Strengthening + Repair Conditioner
Science-Based DupeTop 3 actives align
Active Match: 100%Formula Similarity: 11%
Top active ingredients align closely enough to qualify as a science-based dupe.
squalane
B70%
No price
Biolage · drugstore
Strength Recovery Conditioning Cream
Active MatchTop 3 actives align
Active Match: 50%Formula Similarity: 8%
50% active ingredient overlap with the source product.
squalane
D47%
No price
L'Oréal · drugstore
ultra
Closest Alternative
Active Match: 0%Formula Similarity: 10%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: squalane
F28%
No price
DEFINE · drugstore
PURE THERAPY
Closest Alternative
Active Match: 0%Formula Similarity: 11%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: squalane
F28%
No price
PROCTER & GAMBLE NORGE AS · drugstore
Aussie Balsam Miracle Moist 400ml
Closest Alternative
Active Match: 0%Formula Similarity: 7%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: squalane
F26%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.