Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives.
Science-Led
J
JVN · drugstore
Nurture Hydrating Conditioner
Science-Based DupeTop 3 actives align
Active Match: 100%Formula Similarity: 11%
Top active ingredients align closely enough to qualify as a science-based dupe.
squalane
B70%
No price
Biolage · drugstore
Strength Recovery Conditioning Cream
Active MatchTop 3 actives align
Active Match: 50%Formula Similarity: 4%
50% active ingredient overlap with the source product.
squalane
D46%
No price
Ziaja · drugstore
Goat's milk hair conditioner with keratin
Closest Alternative
Active Match: 0%Formula Similarity: 6%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: squalane
F25%
No price
Sasha Pure · drugstore
Thicken Conditioner
Closest Alternative
Active Match: 0%Formula Similarity: 8%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: squalane
F25%
No price
L'Oréal · drugstore
Extra Fine Coconut Oil Balsam ElVital, 200 ml
Closest Alternative
Active Match: 0%
Fallback same-category alternative shown because a stricter science-based dupe is not available yet.
Missing: squalane
F24%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.