Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from comparable product types.
Science-Led
the ordinary · mid-range
Retinol 0.5% in Squalane
Active Match
Active Match: 40%Formula Similarity: 18%
40% active ingredient overlap with the source product.
squalanetocopherolMissing: retinalMissing: sodium hyaluronate
B73%
No price
Kosas · indie
Plump + Juicy Vegan Collagen Spray-On Serum
Active Match
Active Match: 50%Formula Similarity: 25%
50% active ingredient overlap with the source product.
squalanesodium hyaluronateMissing: retinalMissing: tocopherol
C68%
No price
M
Murad · drugstore
Retinol Youth Renewal Serum
Active Match
Active Match: 17%Formula Similarity: 11%
17% active ingredient overlap with the source product.
squalaneMissing: retinalMissing: sodium hyaluronate
C58%
No price
Cosmia Bio · drugstore
Serum expert duo age
Active Match
Active Match: 75%Formula Similarity: 13%
75% active ingredient overlap with the source product.
squalanesodium hyaluronatetocopherolMissing: retinal
C64%
No price
Vichy · mid-range
Liftactiv Serum 10 Supreme
Active Match
Active Match: 50%Formula Similarity: 10%
50% active ingredient overlap with the source product.
sodium hyaluronatetocopherolMissing: retinalMissing: squalane
C63%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within closely related product families, so cleansers are matched with cleanser-like alternatives instead of unrelated makeup or body products. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.