TOTAL CONTROL

Top Active Matches & Dupes

Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.

Science-Led

L.A. Girl PRO.color Foundation Mixing Pigment

L.A. Girl · drugstore

PRO.color Foundation Mixing Pigment

Closest Alternative

Active Match: 24%Formula Similarity: 24% (partial record)

Same-category alternative based on the available ingredient data.

F14%

No price

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Too Faced · drugstore

Born This Way Foundation

Closest Alternative

Active Match: 15%Formula Similarity: 15% (partial record)

Same-category alternative based on the available ingredient data.

F9%

No price

Did this dupe work for you?See the ingredient evidence →

L'Oréal L'Oreal Foundation Infallible 24H Matte Cover 90

L'Oréal · drugstore

L'Oreal Foundation Infallible 24H Matte Cover 90

Closest Alternative

Active Match: 15%Formula Similarity: 15% (partial record)

Same-category alternative based on the available ingredient data.

F9%

No price

Did this dupe work for you?See the ingredient evidence →

L'Oréal Foundation Infallible 24H Matte Cover Rose Ivory

L'Oréal · drugstore

Foundation Infallible 24H Matte Cover Rose Ivory

Closest Alternative

Active Match: 15%Formula Similarity: 15% (partial record)

Same-category alternative based on the available ingredient data.

F9%

No price

Did this dupe work for you?See the ingredient evidence →

Wet n Wild · drugstore

Photo Focus Foundation

Closest Alternative

Active Match: 13%Formula Similarity: 13% (partial record)

Same-category alternative based on the available ingredient data.

F8%

No price

Did this dupe work for you?See the ingredient evidence →

We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.