Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
kiko · drugstore
Dark treasure eye base
Science-Based DupeTop 3 actives align
Active Match: 20%Formula Similarity: 20%
Top active ingredients align closely enough to qualify as a science-based dupe.
B73%
No price
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Urban Decay · drugstore
Naked3 Eyeshadow Palette
Science-Based DupeTop 3 actives align
Active Match: 29%Formula Similarity: 29%
Top active ingredients align closely enough to qualify as a science-based dupe.
C57%
No price
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UD
Urban Decay · drugstore
Naked Heat Eyeshadow Palette
Science-Based DupeTop 3 actives align
Active Match: 28%Formula Similarity: 28%
Top active ingredients align closely enough to qualify as a science-based dupe.
C57%
No price
Did this dupe work for you?
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.