Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
The Inkey List · drugstore
Retinol Serum
Active Match
Active Match: 33%Formula Similarity: 17%
33% active ingredient overlap with the source product.
retinolMissing: ascorbic acid
C57%
No price
PC
Paula's Choice · mid-range
0.3% Retinol + 2% Bakuchiol Treatment
Active Match
Active Match: 20%Formula Similarity: 29%
20% active ingredient overlap with the source product.
retinolMissing: ascorbic acid
C55%
No price
DE
Drunk Elephant · prestige
A-Passioni Retinol Cream
Active Match
Active Match: 20%Formula Similarity: 13%
20% active ingredient overlap with the source product.
retinolMissing: ascorbic acid
D53%
No price
the ordinary · mid-range
Retinol 0.5% in Squalane
Active Match
Active Match: 25%Formula Similarity: 9%
25% active ingredient overlap with the source product.
retinolMissing: ascorbic acid
D53%
No price
M
Murad · drugstore
Retinol Youth Renewal Serum
Active Match
Active Match: 25%Formula Similarity: 13%
25% active ingredient overlap with the source product.
retinolMissing: ascorbic acid
D52%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.