Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
Moroccanoil · drugstore
Treatment Oil
Closest Alternative
Active Match: 50%Matched on actives — full INCI not on record
Both are simple plant-oil-plus-tocopherol blends, but Moroccanoil uses argan and linseed oil instead of camellia and corn germ oil, and lacks the UV-filter ethylhexyl methoxycinnamate.
⚠ different core oils (argan/linseed vs camellia/corn germ)⚠ no UV filter for color protection
tocopherolMissing: squalane
D45%
No price
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garnier · drugstore
Fructis Sleek & Shine Anti-Frizz Serum
Closest Alternative
Active Match: 50%Matched on actives — full INCI not on record
Shares tocopherol and an oil-plus-silicone concept, but swaps camellia/corn germ oil for argan oil and has no UV filter, so protection profile differs.
⚠ different primary oil (argan vs camellia/corn germ)⚠ missing UV filter⚠ silicone included, changes feel
tocopherolMissing: squalane
D40%
No price
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L'Oréal · drugstore
Huile Extraordinaire cheveux colorés
Closest Alternative
Active Match: 45%Formula Similarity: 4% (partial record)
It's mostly silicones and alcohol denat.
⚠ silicone/alcohol-based formula, very different feel⚠ added fragrance and allergens
Missing: squalaneMissing: tocopherol
F20%
No price
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Sebastian · drugstore
Sebastian Shine Define
Closest Alternative
Active Match: 39%Formula Similarity: 3% (partial record)
This is an alcohol-based styling gel/serum with the same UV filter but none of the nourishing oils or tocopherol that make the Shu Uemura product a hair oil treatment.
⚠ totally different base (alcohol/polymer vs oils)⚠ fragrance-heavy with multiple allergens
Missing: squalaneMissing: tocopherol
F15%
No price
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Harry's · drugstore
Taming Cream -
Closest Alternative
Active Match: 31%Formula Similarity: 1% (partial record)
A silicone/emulsion taming cream that only shares trace tocopherol; it lacks the core nourishing oils and the UV filter entirely, so the actives profile is essentially unrelated.
⚠ completely different formula base (cream/emulsion vs oil)⚠ no UV filter⚠ fragrance and allergens present
tocopherolMissing: squalane
F10%
No price
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We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.