Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
Urban Decay · drugstore
Naked3 Eyeshadow Palette
Closest Alternative
Active Match: 31%Matched on actives — full INCI not on record
Same-category alternative based on the available ingredient data.
F19%
No price
Did this dupe work for you?See the ingredient evidence →
PM
Pat McGrath Labs · luxury
Mothership Eyeshadow Palette
Closest Alternative
Active Match: 31%Matched on actives — full INCI not on record
Same-category alternative based on the available ingredient data.
F19%
No price
Did this dupe work for you?See the ingredient evidence →
Tarte · drugstore
Tartelette toasted
Closest Alternative
Active Match: 27%Matched on actives — full INCI not on record
Same-category alternative based on the available ingredient data.
F16%
No price
Did this dupe work for you?See the ingredient evidence →
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.