Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
Plum · drugstore
Rice Water & Niacinamide 3% Toner
Active MatchTop 3 actives align
Active Match: 100%Formula Similarity: 7% (partial record)
Strong alternative with minor formula differences.
niacinamideMissing: hyaluronic acid
B76%
No price
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Fenty Beauty · luxury
Fat Water Pore-Refining Toner Serum
Active MatchTop 3 actives align
Active Match: 100%Matched on actives — full INCI not on record
Strong alternative with minor formula differences.
niacinamideMissing: hyaluronic acid
B73%
No price
Did this dupe work for you?See the ingredient evidence →
henkel · drugstore
Active sport cap tonique Ginkgo
Active MatchTop 3 actives align
Active Match: 93%Formula Similarity: 6% (partial record)
Strong alternative with minor formula differences.
niacinamideMissing: hyaluronic acid
C68%
No price
Did this dupe work for you?See the ingredient evidence →
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.