Top Active Matches & Dupes
Exact science-based dupes appear first. When a strict dupe is not available yet, we still show the closest active-match alternatives from the same product category.
Science-Led
Fenty Beauty · luxury
Fat Water Pore-Refining Toner Serum
Active Match
Active Match: 50%Formula Similarity: 17%
50% active ingredient overlap with the source product.
niacinamideMissing: ceramide np
C64%
No price
La mer · luxury
The treatment lotion
Active Match
Active Match: 50%Formula Similarity: 4%
50% active ingredient overlap with the source product.
niacinamideMissing: ceramide np
C61%
No price
FS
Fenty Skin · indie
Fat Water Hydrating Milky Toner Essence
Active Match
Active Match: 33%Formula Similarity: 33%
33% active ingredient overlap with the source product.
niacinamideMissing: ceramide np
C61%
No price
Plum · drugstore
Rice Water & Niacinamide 3% Toner
Active Match
Active Match: 33%Formula Similarity: 4%
33% active ingredient overlap with the source product.
niacinamideMissing: ceramide np
D54%
No price
Evian · drugstore
Brumisateur Mineral Water Spray - 150ml / 5oz
Active Match
Active Match: 0%
Closest same-category active match available from the current catalog data.
Missing: niacinamideMissing: ceramide np
F39%
No price
We rank results with INCI-level analysis first, then fall back to the strongest active matches and closest alternatives so every product page still shows comparable options. Fallbacks stay within the same category as the source product, so cleansing balms only surface cleanser dupes instead of adjacent product types. Active Match % measures shared science-backed actives. Formula Similarity % measures total ingredient overlap when full INCI lists are available.